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Umarex USA Announces Appointment of North Country Marketing Group

Shelley Giddings - Tuesday, September 02, 2014

FORT SMITH, ARKANSAS (September 2, 2014)Umarex USA is pleased to announce the appointment of North Country Marketing Group as its new regional sales agency of record covering the states of Minnesota, Wisconsin, North Dakota, South Dakota, and Illinois.

Founded in 1987, North Country Marketing is recognized as one of the top manufacturers' rep agencies for the upper Midwest territory. They have a proven track record developed by taking care of independent dealers with the same dedication given to mass merchants, distributors, and catalog retailers. They represent some of the finest brands in the shooting, hunting, and outdoor industries including Browning, Winchester, Vortex, Do-All Outdoors, GSM Outdoors, TenPoint Crossbows, Extreme Cold Series, and Manzella.

"North Country has a team of experienced sales associates with extensive backgrounds in retail sales and management," said Neil Dickinson, National Sales Manager for Umarex USA, "and just as important, their entire group is avid about the outdoors. They all spend time getting to know the products they represent, which will be a great benefit for our retail partners." Combined, the staff of North Country Marketing possesses over 200 years of outdoor goods industry experience.

Founder and Principal of North Country Marketing, Michael Schuett said, "Umarex USA is a growing company with a future that includes U.S.-based production of airguns. We're excited that we have been selected to help continue driving growth for them in the North Country and look forward to sharing with our clients the business potential of Umarex Airguns."


About Umarex USA


Umarex USA is one of North America's fastest growing sport and recreation gun companies. Umarex USA develops and markets airguns under brands licensed by its parent company, Umarex Sportwaffen GmbH & Co. KG. Such brands include Walther®, RWS®, Smith & Wesson®, Browning®, Heckler & Koch®, Ruger®, Beretta, Colt®, Magnum Research®, IWI, UZI, and others. For additional information regarding Umarex USA visit and follow us on social media via Facebook and YouTube.

BOOK: Long Range Rifle Shooting by Nancy Tompkins

Anette Wachter - Thursday, August 28, 2014

If you have never heard of Nancy Tompkins then you may have been living under a rock, either that or have no connection with the High Power shooting world.

Nancy has so many national championships and records we have lost count. She has been coaching U.S. Palma, Long Range and F-class teams to victory for many years. Her two daughters, Michelle and Sheri, were born with rifles in hand and have also won many national championships and earned national records. Obviously the shooting gene was passed on.

After many years of nagging by her fellow competitors Nancy finally wrote a book, and now her second edition is available.

Nancy can read wind like no other. I call her Wind Ninja. Or, Windja, for short. I have had the pleasure of being on several of her teams as she has coached us to victory. It is like hanging out with mom. I love all of the coaches I have shot under, but Nancy has a way of calming your nerves as you step up to the line. She is the nicest woman and has the most confidence and positive outlook on life that I have ever seen in a person.

In her book, even though it is written mostly for the High Power shooter, there is a lot of information on wind reading, and also much for those who shoot FTR/F-Class. For the high power shooter, there is information on positions, sight picture and trigger control. For others there is information on scopes, wind reading and the mental game. Her husband, Mid, who also is a legendary shooter, writes about loading and equipment in some chapters.

Anyone who shoots any kind of long range will benefit from this book. She is a master. We laugh when Nancy always asks why she is chosen to coach teams so much these days. We tell her, “Well because you wrote the book!”

To order her book you can go to www.rifleshootingbynancy.comShe will sign it also!

Nikon Releases New State-of-the-Art Archery Rangefinder

Shelley Giddings - Wednesday, August 27, 2014

Nikon has announced the release of the Arrow ID 5000 Laser Rangefinder – a tool that will undoubtedly be a favorite among bowhunters and archery shooters for years to come. By combining Nikon’s world-renowned optics with some of the world’s most advanced laser rangefinder technology, the new Arrow ID 5000 has been purpose-built to help ensure that arrows arrive at their intended destination. 

Nikon’s advanced ID (incline/decline) Technology allows bowhunters to range horizontal distance to targets from a treestand or in steep terrain with the same confidence and ease as ranging over flat ground—simply aim, push the button and plan your shot according to the displayed distance.  Only one number is displayed, the correct distance needed to make the shot.

The Arrow ID 5000 also has Tru-Target Technology that allows users to select between first target priority mode and distant target priority mode.  First target priority mode displays the distance of the closest subject while distant target priority mode displays the range of the farthest target among a group of targets measured.  The uncluttered screen displays ranges speedy in .1-yard increments.


The rangefinder features Nikon’s legendary multicoated optics, waterproof/fogproof ruggedness and pocket-sized portability. The Nikon Arrow ID 5000 also features long eye relief (18.3mm), an adjustable diopter and 6x, bright, multicoated optics.  Like all Nikon rangefinders, the new Arrow ID 5000 operates on a single CR2 lithium battery (included).  A neoprene case in RealTree APG® camo for the ultimate in stealth bowhunting is also included. MSRP is $279.99.  All Nikon Rangefinders are backed by a 2-year Warranty.


The technology behind the Laser Rangefinder with inclinometer originated from technology incorporated in Nikon’s Total Station DTM-1 surveying instrument.  The Total Station DTM-1, first sold in 1985, was the first highly advanced electronic model of those surveying instruments that incorporated a distance and angle measuring capability developed by Nikon Corporation.


Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.


For more information on Nikon's full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687.


Realtree APG is a registered trademark of Jordan Outdoor Enterprises, LTD.

All Nikon Trademarks are the property of Nikon Corporation.

September Exclusive: Smith & Wesson M&P .22 Compact First Look

Shelley Giddings - Tuesday, August 26, 2014

"The M&P line of pistols has been a tremendous success for Smith & Wesson. Used by law enforcement agencies and civilians in huge numbers, the M&P pistols show no signs of decreasing in popularity any time soon. That’s especially true for the most popular M&P for concealed carry: the M&P Shield. There is even a .22 LR in the M&P lineup, the M&P22. This is a 1:1 scale .22 LR version of the full size M&P which is manufactured under license by Umarex in Arnsberg, Germany.

Now there’s a new M&P, and it’s bringing you the best of both worlds. It combines the form factor of the mega-popular Shield with the caliber of the .22. The result is Smith & Wesson’s new M&P22 Compact pistol. The name is nearly a perfect description of the gun – it’s an M&P, it’s a .22 LR, and it’s compact. How compact is it? Well it’s about the same size as the M&P Shield, meaning that shooters looking for low recoil training alternative for their Shield have a great choice."

Read more in the September issue of GunUp the Magazine.

New From the NRA: Good Guys TV

Shelley Giddings - Monday, August 25, 2014

Blackberry vs. .357 Magnum

Shelley Giddings - Saturday, August 23, 2014

Love at First Shot Episode 3: Rifles

Shelley Giddings - Friday, August 22, 2014

Kimber 1911 Slow Motion Recoil Comparison

Shelley Giddings - Thursday, August 21, 2014
We take two 5 inch Kimber 1911s in .45 ACP and film them in slow motion to compare the muzzle flip and recoil. The first gun is a steel framed Kimber Desert Warrior, the second is an aluminum framed Custom Crimson Carry II.

ExtremeBeam’s New M600 Fusion Gives Users Six Hours of Intense Far Reaching Light

Shelley Giddings - Wednesday, August 20, 2014

Today’s tactical flashlights often ask users to sacrifice light-casting distance for long-lasting battery life or vice versa, but ExtremeBeam’s new M600 Fusion answers the question of, “Why can’t you have your cake and eat it too?”


Utilizing a 600 lumen high-output LED and a modified version of the company’s SuperLumen® reflector cone, the M600 Fusion is capable of projecting a wide-set beam to distances of 330 meters. The precision-engineered reflecting cone is machined from solid bar stock aluminum, which not only allows for optimum light-casting ability, but also heat dispersion that is unmatched by pressed-tin or molded-plastic reflecting cones often found in other flashlights.

Equally as impressive as the M600 Fusion’s light casting-ability, is its runtime. The M600 Fusion has a runtime of 6 hours when used in its high setting, 12 hours in medium, 24 hours in low and 10 hours in strobe.


Like most full-size flashlights from ExtremeBeam, the M600 Fusion 

features a housingmachined from solid bar stock aluminum, double O-ring seals for waterproof protection to 30 feet, and ExtremeBeam’s Anti-Recoil® system making it weapons mountable up to .50 BMG. This proprietary system works by replacing conventional springs found in the tail cap with a piston that absorbs shock and impact, where as typical springs transfer recoil energy to the batteries – essentially turning them into a battering ram that can cause damage to the fragile circuitry.


The M600 Fusion weighs just 9 ounces with batteries and measures 6.38 inches in length. It comes with a limited lifetime warranty that even covers destruction and has an MSRP of $129.95.

M600 Fusion Techinical Specs:

  • Modes: High-Medium-Low-Strobe-Off
  • Anti-Recoil® System (.50cal BMG)
  • Waterproof to 30 feet
  • SuperLumen® Flood Technology (precision mirrored reflecting cone)
  • Weight (with batteries): 252 grams (8.9 ounces)
  • Total Length: 161.93mm (6.38 inches)
  • Head Bezel Width: 44.45mm (1.75 inches)
  • Main Body Width: 28.57mm (1.125 inches)
  • Light Performance: 25000LUX at 1 meter
  • Light Volume: 600 Lumens
  • Light Projections: 330 Meters
  • Average Run Time: 6 hours (high) 12 hours (medium) 24 hours (low) 10 hours (strobe)
  • Battery Type: Two 3.0 or 3.6 volt CR123 batteries

About ExtremeBeam

Alpha-TAC’s ExtremeBeam is committed to providing the best sport, tactical, and industrial lighting products available on the market. Superior engineering and craftsmanship allow them to outperform and outshine other premium hard-use lighting products of the same class. For more information about ExtremeBeam and its complete line of products visit


ExtremeBeam – The Passion to Outperform

The Diamond Drill

Shelley Giddings - Tuesday, August 19, 2014
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